Mercedes AMG Plans Biggest Product Offensive Yet With More Than 27 New Models in 36 Months
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Mercedes AMG is preparing for one of the biggest product expansions in its history. The German performance brand plans to introduce more than 27 new models over the next 36 months as it looks to close the sales gap with BMW M and strengthen its position in the global performance car market.
The aggressive product strategy will include new combustion engine models, electric vehicles, special editions, and high performance SUVs. At the same time, AMG aims to simplify its engine lineup while offering customers a wider variety of products.
Mercedes AMG Targets BMW M Sales Growth
Mercedes AMG delivered around 145,000 vehicles globally last year. In comparison, BMW M recorded a new sales milestone with 213,457 units, marking its 14th consecutive year of growth.
To narrow this gap, AMG CEO Michael Schiebe has confirmed that the company is preparing an unprecedented product offensive that will continue over the next three years.
The strategy reflects AMG’s ambition to increase annual sales to around 200,000 units by the end of this decade.
More Than 27 New AMG Models Are Coming
The upcoming lineup will include a mix of performance sedans, SUVs, coupes, and limited production models.
Some of the expected launches include:
- Fully electric AMG GT Four Door Coupe
- Updated AMG GLE 63
- Refreshed AMG GLS 63
- New AMG GT Black Series
- High performance CLE based Mythos model
- Standard AMG CLE 63 variant
- AMG G63 Convertible
- Six cylinder AMG C53
- New electric AMG SUV based on the GT Four Door platform
This broad range shows that Mercedes AMG wants to cater to different types of performance car buyers instead of focusing on a single powertrain strategy.
AMG Will Reduce Engine Variants
While the number of models will increase significantly, Mercedes AMG plans to simplify its engine portfolio.
The company intends to reduce its engine options from ten variants to just four.
The future internal combustion engine lineup will mainly rely on:
| Engine Type | Expected Role |
|---|---|
| Updated Inline-Six Cylinder Engine | Core performance models |
| New V8 Engine | Flagship AMG vehicles |
| Electrified Powertrains | Selected performance applications |
| Potential Four-Cylinder Options | Future role remains uncertain |
This approach should reduce complexity while allowing AMG to maintain strong performance credentials across its range.
V8 Engines Are Here to Stay
Despite stricter emission regulations in Europe, Mercedes AMG is continuing to invest in six cylinder and eight cylinder engines.
The recently updated AMG GLE 63 and GLS 63 already feature the company’s latest flat plane crank V8 engine, signalling that high displacement performance engines remain an important part of the brand’s identity.
For enthusiasts, this is welcome news at a time when many manufacturers are rapidly moving toward fully electric lineups.
AMG Is Balancing Electric and Combustion Models
Unlike an aggressive shift toward electrification, Mercedes AMG appears to be following a balanced strategy.
The company plans to expand its electric vehicle portfolio while continuing to develop combustion engine products for customers who still prefer traditional performance cars.
This diversified approach is similar to BMW M’s strategy of offering multiple powertrain choices instead of forcing a complete transition to electric mobility.
The move could also help AMG regain customers who may have shifted to competing brands in recent years.
What About the Next AMG E63?
One model that remains absent from the official roadmap is the next generation AMG E63.
Although there has been no official confirmation, industry reports suggest that Mercedes has already showcased the upcoming E Class to dealers in the United States.
The next generation E Class is expected to debut first as an electric vehicle around 2028, followed by combustion engine versions later.
There are also indications that the wagon body style will continue, raising hopes that a future AMG E63 Wagon could eventually compete with rivals in the high performance estate segment.
New Products Could Drive Future Growth
Mercedes AMG has more than doubled its annual sales over the past decade, and the company expects that momentum to continue.
With over 27 new products scheduled within the next 36 months, the brand is preparing one of its largest expansion programs ever.
The combination of new V8 powered models, updated six cylinder engines, electric vehicles, and limited edition performance cars gives AMG a broader portfolio than before while preserving the driving character that enthusiasts associate with the brand.
Key Highlights
- Mercedes AMG plans to launch more than 27 new models within 36 months.
- The company aims to increase annual sales to around 200,000 units by the end of the decade.
- Engine options will be simplified from ten variants to four.
- Updated six cylinder and new V8 engines will remain central to the lineup.
- Electric vehicles and combustion engine models will coexist in AMG’s future strategy.
- Models such as the GT Black Series, CLE 63, G63 Convertible, and electric SUV are expected to join the range.
Sources & References
Official Sources
- Mercedes-Benz Global Media
Official Mercedes-Benz newsroom featuring press releases, product announcements, and media assets. - Mercedes-Benz USA Newsroom
Official US media center with North American vehicle news, launches, and press materials. - Mercedes-Benz Official Website
Official brand website showcasing current Mercedes-Benz and Mercedes-AMG models and technologies. - Mercedes-Benz Group Press & Media Services
Corporate newsroom covering company strategy, executive announcements, and global business updates.
Trusted Automotive Publications
- Motor1 Article: AMG’s Biggest Product Push Yet
Detailed report on Mercedes-AMG’s plan to launch more than 27 new models over the next 36 months. - Autoblog Coverage
US automotive publication covering AMG’s expansion strategy and future product roadmap. - Carscoops Report
Industry analysis discussing AMG’s growth plans, V8 strategy, and upcoming performance models. - Road & Track: New Flat Plane V8 AMG SUVs
Explains AMG’s latest flat plane crank V8 technology and the updated GLE 63 and GLS 63. - Car and Driver: AMG GLE63 & GLS63 Review
US based performance car publication covering the latest AMG powertrain developments.
