2027 Ford Bronco Filson: A More Premium Bronco Without Losing Its Off Road Roots
Table of Contents
The Ford Bronco has become one of Ford’s biggest success stories in recent years. Since its return, the Bronco has steadily gained popularity among buyers looking for a rugged SUV that can handle serious off road adventures while still being practical enough for everyday use.
For 2027, Ford is taking the Bronco in a different direction with the introduction of the new Bronco Filson. Developed in collaboration with Filson, a brand known for its premium outdoor apparel and gear, this special edition combines luxury touches with the rugged capability Bronco buyers ex
What Makes the Ford Bronco Filson Special?
The biggest difference between the Bronco Filson and other Bronco models is its focus on premium materials and outdoor inspired design.
Ford says the goal was not to create a luxury SUV that stays on pavement. Instead, the company wanted to build a Bronco that feels upscale while remaining durable enough for real outdoor use.
The Filson edition features:
- Exclusive Field Green Metallic exterior paint
- Unique Bronco script grille with copper inspired accents
- Body colored hardtop panels
- Unique wheel design with copper style detailing
- Bronco Filson exterior badging
- Power deploying running boards
- Special roof rails
- Removable saddle bag style storage compartments
The overall design feels more refined than a standard Bronco while still looking unmistakably rugged.
Engine and Performance
Under the hood, the Bronco Filson borrows its engine from the Bronco Raptor.
It uses Ford’s 3.0 litre twin turbocharged EcoBoost V6 engine. Ford has not released official output figures yet, but the engine receives a unique tune specifically for the Filson edition.
Since the Bronco Raptor produces 418 horsepower and 440 lb ft of torque, the Filson is expected to deliver around 400 horsepower.
Standard performance features include:
| Feature | Specification |
|---|---|
| Engine | 3.0-litre Twin-Turbo EcoBoost V6 |
| Transmission | 10-speed automatic |
| Drivetrain | Full-time four-wheel drive |
| Differential Locks | Front and rear locking differentials |
| Suspension | Fox shocks |
| Tires | 35-inch tires |
| Ground Clearance | Approximately 11–12 inches |
| Package | Standard Sasquatch Package |
The Bronco Filson comes exclusively as a four door model.
Interior Gets the Biggest Upgrade
The cabin is where the Filson edition stands apart from every other Bronco.
Ford combines quilted leather, rugged twill fabric, brass inspired accents, and unique Filson branding throughout the interior. According to Ford, these materials are designed to wear in rather than wear out over time.
Some notable interior upgrades include:
- Ventilated front seats
- Heated front seats
- Heated steering wheel
- Heated rear seats
- Premium stitched dashboard
- Digital rearview camera mirror
- Unique Filson seat branding
- Brass inspired trim accents
- Removable saddle bag storage compartments
Ford also claims the cabin is around 20 percent quieter compared to other Bronco models thanks to additional sound insulation and acoustic improvements.
That may not sound exciting on paper, but anyone who has spent hours on the highway in an off road SUV will appreciate the difference.
Technology Features
Technology remains largely familiar to current Bronco owners.
The Bronco Filson includes:
- 12 inch SYNC 4 touchscreen
- 360 degree camera system
- Dual zone climate control
- USB A and USB C charging ports
- GOAT terrain management system
- Trail Turn Assist
- Auxiliary upfitter switches
- Digital instrument display
Ford has also introduced a digital camera rearview mirror, a feature not commonly found in this segment.
Cargo Space and Practicality
Because the Filson is available only as a four door model, practicality remains one of its strengths.
Cargo capacity includes:
| Cargo Configuration | Space |
|---|---|
| Seats Up | Around 36 cubic feet |
| Seats Folded | Around 78 cubic feet |
The removable saddle bags add extra storage flexibility and reinforce the outdoor lifestyle theme that inspired the vehicle.
The rear seats also fold nearly flat, making it easier to carry larger gear or even create a sleeping area for camping trips.
How Much Does the Ford Bronco Filson Cost?
Ford has not officially announced pricing for the 2027 Bronco Filson.
However, based on its equipment, engine choice, and positioning within the Bronco lineup, expectations are already forming.
For reference:
- Base Bronco models start around $40,000
- Well equipped Bronco models typically reach the mid $50,000 range
- Sasquatch Package adds roughly $4,500
- Bronco Raptor sits significantly higher in the range
Industry estimates suggest the Bronco Filson could start in the low $70,000 range when pricing is announced.
Ford plans to open orders in fall 2026, with deliveries expected to begin in early 2027.
Is the Ford Bronco Filson Worth the Price?
For buyers considering a Bronco primarily as an off road vehicle, a standard Badlands or Sasquatch equipped model may offer better value.
However, the Filson edition targets a different audience.
It combines:
- Raptor sourced V6 performance
- Premium interior materials
- Exclusive styling
- Improved cabin refinement
- Limited availability
- Strong off road capability
For customers who want a Bronco that feels more upscale without sacrificing capability, the Filson edition could justify its higher price.
The key question will be final pricing. If Ford keeps the Bronco Filson below the Bronco Raptor, it could become one of the most desirable versions in the lineup.
Final Thoughts
The 2027 Ford Bronco Filson shows that Ford is listening to buyers who want more comfort and premium features without giving up the Bronco’s adventurous personality.
It retains the rugged hardware that made the Bronco successful while adding exclusive styling, upgraded materials, and several first time features for the nameplate.
If you like the idea of a Bronco that can tackle rough trails during the weekend and still feel upscale during the daily commute, the Bronco Filson looks like one of the most interesting Bronco variants Ford has introduced so far.
Sources & References
Official Sources
Ford Bronco × Filson Collaboration
https://www.fromtheroad.ford.com/us/en/articles/2026/ford-bronco-filson-collaboration
Official Ford announcement covering the Bronco Filson partnership, launch details, and key highlights.
Filson Official Website
https://www.filson.com
Official website of Filson, the Seattle based outdoor apparel and gear company partnering with Ford on the Bronco Filson.
About Filson
https://www.filson.com/pages/about-us
Background information on Filson’s history, outdoor heritage, and product philosophy.
Trusted Automotive Sources
Car and Driver
https://www.caranddriver.com/news/a71474382/2027-ford-bronco-filson-edition-revealed/
Detailed overview of the 2027 Ford Bronco Filson, including performance expectations, design changes, and estimated pricing.
Road & Track
https://www.roadandtrack.com/news/a71472856/ford-bronco-filson-off-road-specifications/
In depth look at the Bronco Filson’s off road hardware, engine, technology, and interior upgrades.
Kelley Blue Book (KBB)
https://www.kbb.com/car-news/ford-bronco-filson-edition-coming-in-2027/
Industry analysis covering the Bronco Filson’s market positioning, expected pricing, and launch timeline.
Road & Track Photo Gallery
https://www.roadandtrack.com/photos/g71485745/2027-ford-bronco-filson-photos/
High resolution image gallery showing exterior and interior details from multiple angles.
