2027 Subaru BRZ Price Increases Again but Gets Very Few Updates
Table of Contents
The 2027 Subaru BRZ has arrived with a slightly higher price tag, but buyers should not expect major changes. Subaru has made only a handful of updates to its rear wheel drive sports coupe, while prices continue to climb year after year.
For enthusiasts looking for an affordable manual sports car, the BRZ still remains one of the few options on the market. However, the latest pricing may leave some buyers questioning whether the small improvements justify the extra cost.
2027 Subaru BRZ Price
Subaru has simplified the 2027 BRZ lineup to just two trims unless a special edition arrives later.
| Variant | Transmission | Starting Price |
|---|---|---|
| Limited | 6-Speed Manual | $37,385 |
| Limited | Automatic | $38,235 |
| tS | 6-Speed Manual | $38,770 |
Compared to the previous model year, the price increases are relatively small.
- Limited trim costs $330 more than before.
- tS trim costs $410 more than last year.
While these increases may seem minor, the bigger picture tells a different story.
BRZ Has Become Much More Expensive Since Launch
When the current generation debuted for the 2022 model year, the BRZ offered an attractive entry point into the sports car segment. Since then, prices have steadily increased.
The base price has now climbed by $8,395 compared to the original 2022 model, making the once budget friendly sports coupe significantly more expensive.
For buyers comparing options, the 2026 Toyota GR86 starts at $32,695, making it around $4,690 cheaper than the 2027 Subaru BRZ Limited.
What's New for 2027?
The list of updates for the 2027 model is surprisingly short.
Both the Limited and tS trims receive an updated EyeSight driver assistance camera. Subaru says the new wide angle camera offers a broader field of view, which could improve the system’s ability to detect surrounding traffic and obstacles.
However, the change is unlikely to make a noticeable difference during everyday driving for most owners.
The tS trim gets one additional feature.
- Rear parking sensors
Apart from these additions, there are no styling updates, performance upgrades, or interior changes for the 2027 model year.
Engine and Driving Experience Remain Unchanged
Subaru has carried over the same formula that has made the BRZ popular among driving enthusiasts.
The lightweight chassis, rear wheel drive layout, balanced handling, and manual transmission option continue to define the car’s character.
Since there are no mechanical changes, buyers can expect the same engaging driving experience that the current generation already delivers.
Should Buyers Pay More?
The 2027 Subaru BRZ remains one of the most enjoyable affordable sports cars available, especially for drivers who value handling over outright power.
Still, the latest price increase comes with very limited improvements. An updated driver assistance camera and rear parking sensors on the tS trim may not be enough to convince existing owners to upgrade.
New buyers looking for a pure driver’s car will still appreciate what the BRZ offers, but with prices now thousands of dollars higher than when this generation launched, value conscious shoppers may also want to compare it with alternatives like the Toyota GR86.
2027 Subaru BRZ Availability
Subaru has confirmed that the 2027 BRZ will arrive at dealerships later this year. The company has not announced an official launch date yet.
More details, including market availability and any potential special editions, are expected closer to its arrival.
Sources & References
1. Subaru USA (Official)
Official Subaru website for specifications, pricing, features, and announcements related to the BRZ.
2. Subaru Newsroom USA (Official)
Official Subaru press releases and media announcements for new model launches and pricing.
3. Car and Driver
Trusted US automotive publication covering the 2027 Subaru BRZ pricing update and model changes.
2027 Subaru BRZ Price Increases Again Article
4. MotorTrend
One of America’s leading automotive magazines for reviews, comparisons, and buying advice.
5. Edmunds
Excellent source for vehicle pricing, ownership costs, expert reviews, and specifications.
6. Kelley Blue Book (KBB)
Trusted source for MSRP, resale values, expert reviews, and buying guides in the US market.
7. J.D. Power
Industry leading source for reliability ratings, quality scores, and consumer research.
8. U.S. News Best Cars
Provides rankings, reviews, specifications, and comparisons for sports cars sold in the United States.
9. IIHS (Insurance Institute for Highway Safety)
Description: Official safety ratings and crash test information for vehicles sold in North America.
IIHS Subaru BRZ Safety Ratings
10. NHTSA (National Highway Traffic Safety Administration)
Official US government source for recalls, safety ratings, and vehicle investigations.
