2027 Ford Maverick Gets Major Price Cuts, But EcoBoost Choice Becomes More Limited
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Ford is changing the 2027 Maverick lineup in an interesting way. Some buyers will have fewer engine choices, but the more exciting Maverick trims are getting sizeable price cuts.
For 2027, Ford is removing the 2.0 liter EcoBoost engine from the XL and Lariat trims. The entry level XL becomes hybrid only, while buyers looking for the turbocharged engine will have to move up to the XLT with all wheel drive.
At the same time, Ford is cutting the prices of the Maverick Lobo and Tremor by thousands of dollars.
That makes the 2027 Ford Maverick lineup a little strange. The cheaper Maverick gets less choice, while some of the more performance focused versions become much more affordable.
2027 Ford Maverick prices
The 2027 Maverick starts at $29,990 according to current pricing data, with the price applying to the XL hybrid. That starting price remains unchanged from the previous model year in the pricing information available for the vehicle.
The bigger changes appear higher up in the range.
| 2027 Maverick Trim | Starting Price | Change |
|---|---|---|
| XL Hybrid | $29,990 | Unchanged |
| Lobo | $34,000 | Down $3,775 |
| Lobo High | $39,000 | Down $4,270 |
| Tremor | $39,000 | Down $3,490 |
The Lobo now starts at $34,000, which represents a $3,775 reduction compared with the previous model year.
The Lobo High gets an even larger cut. Its price drops by $4,270 to $39,000.
The Tremor also comes down considerably. It now starts at $39,000, a reduction of $3,490.
Current CarsDirect pricing data also lists the 2027 Lobo Standard, Lobo High and Tremor at $34,000, $39,000 and $39,000 respectively.
Ford Maverick XL becomes hybrid only
One of the biggest changes for 2027 is happening at the bottom of the lineup.
The Maverick XL can no longer be ordered with the 2.0 liter EcoBoost engine. The entry level truck is now limited to the hybrid powertrain.
That is a notable change because the 2.0 liter EcoBoost was previously available on the XL. Buyers who wanted a relatively inexpensive Maverick with the turbocharged engine could previously choose the lower trim.
That option is gone for 2027.
CarsDirect’s reporting based on Ford order guide information confirms that the XL is now hybrid only.
The cheapest 2027 Maverick with EcoBoost is now the XLT
If you want the 2.0 liter EcoBoost engine in a 2027 Ford Maverick, you will have to spend more.
The least expensive EcoBoost Maverick is now the XLT with all wheel drive. CarsDirect lists its MSRP at $30,745 before destination charges in its reporting on the change.
This effectively pushes up the entry price for buyers who specifically want the turbocharged engine.
It is a little unusual. Ford has made the base Maverick more straightforward by making it hybrid only, but anyone who wants the turbocharged engine has to step into a more expensive configuration.
The Lariat also loses its EcoBoost option. According to current 2027 order guide and pricing information, the EcoBoost engine is available in the XLT all wheel drive, Lobo and Tremor configurations.
Maverick Lobo gets a major price cut
The Maverick Lobo is one of the biggest winners from Ford’s pricing changes.
The regular Lobo now starts at $34,000. That is $3,775 less than the previous model’s price.
The Lobo has always been one of the more interesting versions of the Maverick because it gives the compact pickup a sportier character. Now, with the lower starting price, it also becomes a much stronger value proposition for buyers who want something different from the standard Maverick.
And Ford is not stopping there.
Lobo High drops by $4,270
The Lobo High receives the biggest price reduction in the 2027 Maverick lineup.
Its starting price falls to $39,000, which is $4,270 less than the previous model’s $43,270 price.
CarsDirect’s analysis identifies the $4,270 reduction as the largest price cut among the 2027 Maverick EcoBoost models.
That is a sizeable reduction for a truck that keeps the more performance oriented Lobo formula.
In simple terms, Ford is making the more interesting Maverick considerably cheaper while making the cheapest EcoBoost option more expensive.
Ford Maverick Tremor also gets cheaper
The Maverick Tremor receives a $3,490 price cut for 2027.
Its new starting price is $39,000, down from $42,490 for the previous model year based on current pricing data.
The Tremor therefore ends up sharing the same $39,000 starting price as the Lobo High.
That gives buyers another reason to look at the higher Maverick trims rather than simply choosing the cheapest available version.
What happens to the Maverick hybrid?
The hybrid remains the entry point for the 2027 Maverick.
The XL Hybrid starts at $29,990 in current pricing listings, while the XLT Hybrid starts at $32,590. The XL Hybrid is also available with all wheel drive at $33,385.
The hybrid powertrain continues to be an important part of the Maverick lineup, especially now that Ford has removed the EcoBoost option from the XL.
For buyers who care more about everyday efficiency and price than turbocharged performance, the hybrid XL remains the straightforward choice.
Ford is giving buyers less EcoBoost freedom
The 2027 Maverick changes are not simply about lower prices.
Ford is also changing how buyers can configure the truck.
The important points are:
• The XL is now hybrid only.
• The Lariat loses its 2.0 liter EcoBoost option.
• The least expensive EcoBoost Maverick is the XLT with all wheel drive.
• The Lobo gets a $3,775 price cut.
• The Lobo High gets a $4,270 price cut.
• The Tremor gets a $3,490 price cut.
• The base Maverick remains priced at $29,990 in current pricing data.
So, if you want a cheap Maverick, Ford is pointing you toward the hybrid. If you want the turbocharged engine, you have to spend more. But if you are interested in the Lobo or Tremor, Ford has made the decision considerably easier with the lower prices.
Why did Ford change the Maverick lineup?
Ford has not publicly explained the reasoning behind the pricing and engine changes.
That is important because it would be easy to assume that the price cuts are connected to a specific strategy, but there is not enough confirmed information to say that with certainty.
CarsDirect has pointed out that the changes could help create more separation between the Maverick and other Ford trucks, including the Ranger. It has also raised the possibility that Ford could be positioning the Maverick differently ahead of its future electric truck plans. Those remain possibilities rather than confirmed reasons from Ford.
For now, the numbers tell the clearer story.
Ford is making the base Maverick more focused on the hybrid powertrain while cutting several thousand dollars from the price of its more interesting EcoBoost powered models.
2027 Ford Maverick: what buyers need to know
The 2027 Maverick lineup is not a complete overhaul, but the changes are important for anyone planning to buy one.
The biggest takeaway is that the Maverick XL is no longer the cheap way into Ford’s turbocharged compact pickup. The XL is now hybrid only, and buyers who want the 2.0 liter EcoBoost have to move up to the XLT all wheel drive.
On the other hand, the Lobo and Tremor look considerably more attractive from a pricing perspective.
The Lobo starts at $34,000, while both the Lobo High and Tremor start at $39,000. Those reductions range from $3,490 to $4,270, making them some of the most significant price cuts in the 2027 Maverick lineup.
Ford has essentially made the Maverick’s buying decision more complicated in one area and easier in another.
Want a basic truck? Get the hybrid.
Want the turbo? Spend more.
Want one of the fun Maverick trims? They just became a lot cheaper.
And honestly, that last part is probably the most interesting change.
Sources and References
Official sources
- Ford USA: Ford Maverick
Ford Maverick Official Page
Official Ford source for Maverick specifications, features, trims and availability. - Ford Canada: Ford Maverick
Ford Canada Maverick
Useful for Canadian specifications, equipment and local model information. - Ford Canada: Maverick Build & Price
Ford Canada Maverick Build & Price
Official Canadian configurator for checking trims, options and ordering information.
US automotive sources
- CarsDirect: 2027 Maverick EcoBoost Pricing
CarsDirect 2027 Maverick EcoBoost Price Cuts
Key source for the reported $4,270 maximum price cut, EcoBoost availability and 2027 pricing changes. - CarsDirect: Maverick XL Goes Hybrid Only
CarsDirect 2027 Maverick XL Hybrid Only
Covers the change making the XL hybrid only and moving the cheapest EcoBoost option to the XLT AWD. - CarsDirect: Maverick Prices and Deals
CarsDirect Maverick Pricing and Deals
Useful for current US MSRP information, pricing comparisons and buying data. - Car and Driver: 2027 Ford Maverick
Car and Driver 2027 Ford Maverick
Strong independent source covering the 2027 engine and pricing changes. - MotorTrend: 2027 Ford Maverick Price Cuts
MotorTrend 2027 Ford Maverick Lobo and Tremor Price Cuts
Independent automotive publication covering the Lobo, Lobo High and Tremor pricing changes. - Ford Authority: 2027 Maverick EcoBoost Models
Ford Authority 2027 Maverick EcoBoost Price Cuts
Ford focused independent publication with additional analysis of the EcoBoost lineup and pricing. - Autoblog: 2027 Maverick Pricing Changes
Autoblog 2027 Ford Maverick Price Cuts
Provides additional reporting on the price reductions and Ford’s broader truck lineup.
Canada
- Ford Canada: Maverick Models and Trims
Ford Canada Maverick Models
Official Canadian trim and pricing information. The current Canadian configurator shows separate pricing and engine availability from the US market. - Ford Canada: Maverick Tremor
Ford Canada Maverick Tremor
Official Canadian information on the Tremor’s off road equipment and EcoBoost powertrain.
2027 Ford Maverick FAQ
Answers to the key pricing, engine and trim changes for the 2027 Ford Maverick.
The 2027 Ford Maverick starts at $29,990 for the XL Hybrid according to the pricing information used for this article. The base price remains unchanged from the previous model year in the reported pricing data.
No. The 2027 Maverick XL is hybrid only. Ford is no longer offering the 2.0 liter EcoBoost engine on the XL trim for the 2027 model year.
The least expensive 2027 Maverick configuration with the 2.0 liter EcoBoost engine is the XLT with all wheel drive. CarsDirect reported an MSRP of $30,745 before destination charges for this configuration.
No. The Lariat loses its 2.0 liter EcoBoost option for 2027. Reported order guide information indicates that EcoBoost availability is now more limited across the Maverick range.
The 2027 Ford Maverick Lobo starts at $34,000 in the pricing information used for this article. That represents a $3,775 reduction compared with the previous model year.
The Lobo High receives the largest reported price reduction in the lineup. Its starting price falls to $39,000, which is $4,270 lower than the previous model's reported $43,270 price.
The 2027 Ford Maverick Tremor starts at $39,000 in the pricing data used for this article. That is a reported $3,490 reduction compared with the previous model year's $42,490 price.
Yes. The Tremor receives a reported $3,490 price cut for 2027. Its reported starting price falls to $39,000, putting it at the same starting price as the Lobo High.
The 2027 Maverick XLT Hybrid is listed at $32,590 in the pricing information used for this article. The XL Hybrid remains the lower priced entry point at $29,990.
Yes. The 2027 Maverick XL Hybrid is listed with an all wheel drive option at $33,385 in the pricing data used for this article.
Reported 2027 order guide and pricing information indicates that the 2.0 liter EcoBoost is available with the XLT all wheel drive, Lobo and Tremor configurations. The XL and Lariat no longer offer the EcoBoost option.
Ford has not publicly explained the specific reason for removing the EcoBoost engine from the XL. There has been discussion about Ford changing the Maverick's position within its truck lineup, but those explanations remain possibilities rather than confirmed reasons from Ford.
The biggest reported price reduction is on the Lobo High. Its price falls by $4,270 to a reported $39,000 starting price.
No. The changes discussed here are mainly related to engine availability, trim configuration and pricing. The 2027 Maverick lineup is being reshuffled rather than completely redesigned.
The hybrid remains the entry point for the 2027 Maverick, with the XL Hybrid starting at a reported $29,990. For buyers who prefer the lower starting price and hybrid powertrain rather than the 2.0 liter turbocharged engine, the XL Hybrid remains the straightforward choice.
