2027 Jeep Wrangler Laredo Returns With Retro Style, Cowboy Inspired Design and Off Road Upgrades
Table of Contents
The 2027 Jeep Wrangler Laredo is making a comeback after being missing from the Wrangler lineup for nearly four decades. Jeep has revived the Laredo name as part of its year long celebration marking the brand’s 85th anniversary, bringing back a trim that combines classic Wrangler heritage with modern styling and upgraded off road equipment.
Instead of simply adding new decals, Jeep has given the Wrangler Laredo its own personality with retro inspired graphics, bronze accents, a tan soft top, and several cowboy themed design details inside and out.
Jeep Brings Back the Laredo Name
The Laredo badge first appeared in the early 1980s on the Jeep CJ 5 as a premium trim. It later continued when the Wrangler replaced the CJ, but disappeared from the Wrangler lineup during the 1990s.
Now, for the 2027 model year, Jeep has brought the name back. According to the company, the inspiration comes from Laredo, Texas, a border town along the Rio Grande that reflects adventure, rugged landscapes, and western culture.
This new edition is also one of the special models created for Jeep’s Twelve 4 Twelve Wrangler Series, which celebrates the brand’s long military and off road history.
Retro Exterior With Western Character
The Wrangler Laredo stands out immediately thanks to its unique exterior styling.
Some of the key design highlights include:
- Large retro inspired graphics running along the hood
- Matching side stripes across the fenders and body
- Bold Laredo lettering on the hood
- Bronze tow hooks and bronze exterior badging
- Tan soft top roof
- Sand colored front grille
- “4WD” lettering at the rear designed in a lasso style font
Rather than looking flashy, the overall design feels like a modern interpretation of classic Jeep styling with a western theme.
Interior Gets Cowboy Inspired Details
Jeep has continued the western theme inside the cabin with several exclusive touches.
The interior includes:
- Bison Brown Nappa leather seats
- Mayan Gold contrast stitching
- Cowboy hat graphics on the air vent covers
- Exclusive Laredo badge on the center console
- Rear swing gate plaque showing a map of Laredo, Texas
These details make the cabin different from other Wrangler trims without changing the overall rugged character of the vehicle.
Engine and Off Road Hardware
Under the unique styling, the Wrangler Laredo is based on the Wrangler Willys and comes with Jeep’s familiar naturally aspirated V6 engine.
| Specification | Details |
|---|---|
| Engine | 3.6 litre V6 petrol |
| Power | 285 hp |
| Base Model | Wrangler Willys |
| Required Package | Xtreme 35 Package |
The mandatory Xtreme 35 Package adds several off road upgrades, including:
- Bronze 17 inch alloy wheels
- 35 inch BFGoodrich KO2 all terrain tyres
- Performance brakes
- Wheel flare extensions
- Higher rear axle ratio
These upgrades improve off road capability while matching the Laredo’s distinctive styling.
Part of Jeep's 85th Anniversary Celebration
The Wrangler Laredo is the ninth model in Jeep’s Twelve 4 Twelve Wrangler Series, a collection of 12 limited edition Wranglers being introduced throughout the company’s 85th anniversary celebration.
The campaign also pays tribute to Jeep’s military heritage. The name references the World War II era when Jeeps were transported to troops overseas, although today’s Wranglers thankfully won’t be arriving by parachute.
Price and Availability
The 2027 Jeep Wrangler Laredo will be available in both two door and four door body styles.
Jeep says:
- Orders will open later this month.
- The Laredo package adds $1,995 to a Wrangler Willys equipped with the Xtreme 35 Package.
- The expected starting price is around $48,000.
Should You Consider the 2027 Jeep Wrangler Laredo?
The return of the Wrangler Laredo brings back a familiar name with a fresh interpretation. It combines retro inspired styling, exclusive western themed details, and proven Wrangler off road capability without changing the formula that enthusiasts already enjoy.
For buyers looking for a Wrangler that stands apart from standard trims while keeping its rugged personality, the 2027 Jeep Wrangler Laredo offers a unique mix of heritage, adventure, and distinctive design.
Sources & References
Official Sources
1. Jeep Official Website
Jeep USA
Official Jeep website for vehicle information, specifications, pricing, and ordering.
2. Stellantis North America Media
Stellantis North America Media Center
Official press releases, media images, and announcements directly from Jeep and Stellantis.
3. Jeep Media (Global)
Jeep Global Media Center
Official media resources including high resolution images and technical information.
Trusted Automotive Sources
4. Car and Driver
2027 Jeep Wrangler Laredo News
One of the most respected automotive publications in North America covering Jeep news and reviews.
5. Car and Driver Wrangler Review
2027 Jeep Wrangler Review and Specifications
Detailed review, specifications, pricing, and buying information for the 2027 Wrangler.
6. MotorTrend
MotorTrend
Trusted source for vehicle reviews, first drives, comparisons, and industry news.
7. Edmunds
Edmunds
Provides pricing, ownership costs, reviews, and expert buying advice.
8. Kelley Blue Book (KBB)
Kelley Blue Book
Industry leading source for vehicle pricing, resale values, and buying guides.
9. Cars.com
Cars.com
Useful for vehicle listings, reviews, comparisons, and consumer feedback.
10. Autoblog
Autoblog
Well known automotive news website covering new vehicle launches and industry developments.
